A few thoughts from a few days spent in Washington DC with the Outdoor Industry Association.
On vibe coding, moats, and what still matters when anyone can ship a Strava clone, weather app, or AI-training plan.
Three trips, three different weeks of skiing in Europe.
Decathlon is bringing its Kiprun running brand to the US. Can it break through in a crowded market?
A historically bad winter is setting up serious risks for water supply, wildfire, and summer recreation
A new tool for outdoor recreation data, and what the 2025 NPS park visitation numbers actually say
Most destination marketing shows you the most photogenic version of a place and hopes you book a flight. Japan House takes a different approach.
$1.3 Trillion in gross output. There's no question that outdoor recreation is big. But what actually makes up that number?
Nike has big budgets and a plan to tackle trail and the outdoors. But where does this train actually go?
Copycats, brand building, borrowed references, and $260 shorts. Oh my.
Tracking ski performance, recycled carbon, the valley of death, and more.
Marathon training has always injured people. Apps just give us something to blame.
