A new tool for outdoor recreation data, and what the 2025 NPS park visitation numbers actually say
$1.3 Trillion in gross output. There's no question that outdoor recreation is big. But what actually makes up that number?
How GenZ, running, lifting, clubs, and social motivation are shaping Strava
The industry produced $1.2 trillion in economic output...but where is that output truly coming from?
Outdoor participation is higher (and lower) than ever. Let's dig into why.
It's no secret that I love digging into the data, and just recently the National Parks Service (NPS) released their Visitor Use Statistics for 2023.
The Bureau of Economic Analysis released their latest report on the impact of outdoor recreation as it relates to the US economy.
Every year, a series of infographics and press releases tout the massive economic impact of the Outdoor Recreation economy.
A couple quick things to note:
