Decathlon is bringing its Kiprun running brand to the US. Can it break through in a crowded market?
Nike has big budgets and a plan to tackle trail and the outdoors. But where does this train actually go?
Copycats, brand building, borrowed references, and $260 shorts. Oh my.
Marathon training has always injured people. Apps just give us something to blame.
Selling jackets won't solve climate change. But dismissing anyone who falls short of impossible ideals leaves us with nothing but a sense of moral superiority.
What their latest report shows about the gap between Patagonia’s ambitions and the infrastructure required to support them.
I discuss the challenging economics facing the outdoor industry with Bill Amos, founder of the recently shuttered brand NW Alpine.
The Norwegian brand is leading the way in the outdoor industry when it comes to omni-channel marketing strategies.
After 40 years, REI's classes, day tours and travel experiences are no more–what went wrong?
Marriott jumps into the outdoor hospitality industry with their acquisition of Postcard Cabins and partnership with Trailborn Hotels.
Just why are these cups so popular, and what does it say about consumption in the outdoor industry?
